Julia Meilinger
← Operations & strategy
Operations & strategy

Verrité

From catalog to gallery.

Art glass and design objects · Brooklyn, New York · Product brand

Overview

Verrité pairs artists with makers to produce collectible objects in glass. The identity was strong, but its communication was catalog-like: products on plain backgrounds, with a marketplace feel. We moved the focus to the artists and the process behind each piece, so Verrité still sells product, but with the feel of a gallery. Working with their web agency, the same language carries through to the Shopify store.

verrite.co ↗@verriteglass ↗
Before
Instagram profile before: catalog-style product shots
After
Instagram profile after: artists, studio and process

Art direction and content design

Artist Julia Blume beside the Lauba pendant lamp Lauba pendant lamp in marbled glass with a gilded floral crown Detail of the gilded floral crown on the Lauba lamp Post design: Meet the artist, Julia Blume Story design: Inspiration, The Silva Collection