Operations & strategy

A dermatologist building her own practice, with no visual identity and no professional presence online. Her expertise wasn't visible, and neither was she. We built a brand platform and an always-on organic content system, with original photography and recurring editorial formats. Instagram became the place patients go to validate her before they book.

Verrité pairs artists with makers to produce collectible objects in glass. The identity was strong, but its communication was catalog-like: products on plain backgrounds, with a marketplace feel. We moved the focus to the artists and the process behind each piece, so Verrité still sells product, but with the feel of a gallery. Working with their web agency, the same language carries through to the Shopify store.

A founder with a clear idea and no name, brand or store yet. An end-to-end build, from naming to a store ready to sell, in partnership with founder Agustina Cuesta.